Alix Earle

Early Life and Family Background

Alix Ashley Earle was born on December 16, 2000, in Monmouth County, New Jersey, USA. She is the eldest daughter of Thomas "TJ" Earle, a construction magnate, and Alisa Maniaci. Alix has a younger sister, Ashtin, and three half-siblings—Izabel, Penelope, and Thomas James II—from her father's subsequent marriage to Ashley Dupré. Despite early challenges following her parents' divorce and her father's remarriage, Alix has described her family as "very modern," emphasizing the close bonds they've developed over time.

Education and University Life

Alix attended Red Bank Catholic High School, graduating in 2019. She then enrolled at the University of Miami's Patti and Allan Herbert Business School, where she pursued a Bachelor of Business Administration in Marketing. During her time at the university, Alix was active in campus life, balancing her studies with a burgeoning social media presence. She graduated in May 2023 and later established the Alix Earle Scholarship to support business students demonstrating significant potential. ​

Rise to Social Media Prominence

Alix began her social media journey in 2020, initially sharing content related to fashion, beauty, and her daily life. Her candid "Get Ready With Me" (GRWM) videos, where she discusses personal experiences while showcasing makeup routines, resonated with audiences. By the end of 2022, her TikTok following had surged by over two million, leading to collaborations with major brands and invitations to high-profile events. ​

The "Alix Earle Effect"

Alix's authentic content and product recommendations have led to the rapid sell-out of items she features, a phenomenon dubbed the "Alix Earle Effect." Brands have noted significant spikes in sales and interest following her endorsements, underscoring her influence in the digital marketing sphere. ​

Podcasting and Other Ventures

In September 2023, Alix launched her podcast, "Hot Mess with Alix Earle," produced by The Unwell Network. The podcast quickly gained traction, briefly surpassing "The Joe Rogan Experience" on Spotify's charts. Beyond podcasting, Alix has explored various business ventures, including investments in brands like SipMargs, a canned cocktail company. ​

Personal Life and Advocacy

Alix has been open about her personal challenges, including struggles with acne and body image issues. Her transparency has endeared her to fans who appreciate her relatability. In her personal life, Alix has been linked to NFL player Braxton Berrios, with whom she confirmed a relationship in November 2023. ​

Recent Developments

In March 2025, Alix made headlines by filing a lawsuit against British fitness brand Gymshark, alleging breach of contract following the termination of a sponsorship deal. The dispute arose after Alix's public support for Israel led to online backlash, prompting Gymshark to end their collaboration. The case has sparked discussions about the intersection of personal beliefs and brand partnerships in the influencer industry. 

Alix Earle's journey from a college student sharing makeup tips to a prominent social media influencer and entrepreneur exemplifies the evolving landscape of digital fame. Her blend of authenticity, business acumen, and resilience continues to inspire and engage a diverse audience worldwide.